Yesterday I received the new Saks Fifth Avenue catalog in the mail. What a breath of fresh air to open the front cover and find a two-page spread listing the seven things they believe in - right there. What I really loved about this was how honest it felt - no apologies. In fact, Number 1 said "We're a fashion company. There will be no apologies for loving fashion. Now more than ever." And this is exactly how we feel.
We are a paper company. We love high-quality stationery and invitations and we will not apologize for that either. We look for designers who love what they do and who are very good at what they do. We don't sell products that aren't special and just like Saks "we would feel guilty selling them to you." Finally, reason Number 6 for Saks states "Boring is Bad. Our customers have a right to smile when getting dressed in the morning." And so it is our belief - that writing notes, sending invitations and hosting a cocktail party should make you smile.
Honestly!
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